Who We Are, What We Do

VB Cosmetics, Inc. (VBC) is a beauty company, with modern headquarters and production facilities located in Chandler, Arizona. The Company does nearly everything ‘in-house’ including new product development and color launches, production and bottling, marketing, sales and fulfillment to customers. VBC’s flagship brand is the performance-based Dazzle Dry® System of nail care products (www.dazzledry.com).

Our mission is to deliver dazzling nail care experiences that just work and allow our customer community to save time at home and in the salon with our game-changing system. It’s about time.

Our customer-facing values include passionate imaginative ‘solutioneering’ to create needed products, fearless trailblazing to push the boundaries of what’s possible, competitiveness to be a market leader, and always dazzling with innovative, timesaving and high-quality products.

Our Founder/President and Company History

At the heart of our success is the unique Dazzle Dry® System of nail care products, created by VBC’s Founder and President, Dr. Vivian Valenty. Vivian is a recognized expert in the nail segment of the beauty industry, is active in social media outreach and is a contributing writer to Nail Pro Magazine.